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Experiencing the real Peter Paul Rubens

PROJECTNAME Featured image
Rubenshuis Fullscreen background


Rubenshuis, home to famous painter Peter Paul Rubens, has been closed to the public since January 2023 due to renovations. The upcoming deadline for the partial reopening of the new buiding & garden called for a new website, complete with crystal-clear practical information, storytelling and a new place to display the work of their research department, all geared toward selling tickets.

1x1 Rubenshuis

Through co-creation sessions we mapped stakeholders, user needs and started on the new information architecture.


We aligned with their marketing plan through a strategic document that the team can use internally to communicate: from strategic decisions and navigation choices, to tips for website copy.

We created wireframes to map a future-proof experience for visitors and built a design system based on their new brand language.

3x4 Rubenshuis 3x4 Rubenshuis

With our support, the team at Rubenshuis achieved their marketing plan goals. We built the website as a Static Site Generator with Next.js, integrating a headless Drupal CMS developed by our friends at Anvil. This approach provides the advantage of a user-friendly, low-maintenance platform with a staggering site performance that allows the team to effectively communicate the complex life of Peter Paul Rubens.