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Making diversity tangible by redesigning Amal’s website

Amal landscape case visual
Amal Fullscreen background


Amal, formerly known as IN-Gent, is one of 4 agencies in Flanders dedicated to helping non-native speakers integrate. Amal came to us to help them creating a new website with improved usability and a clearer positioning for their 3 different target groups.


We designed and built an intuitive website based upon Amal’s vibrant visual identity. The design speaks to all of Amal’s users, but with different sections catering individually to each target group.


We’re incredibly proud that together with Amal vzw, we won not one but two FeWeb awards in 2023.

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The jury praised Amal’s website for its intuitiveness and user-centric design, setting an example for other websites in terms of accessibility.