An intelligent approach to waste management
Crafting an informative digital solution to recycling throughout Belgium
2020
THE MISSION
A data-driven, user-friendly solution to empower stakeholders and consumers alike.
What started as a relatively simple redesign of an existing app soon grew into the creation of a complete new data management system and multi-platform web tool. Together with Bebat and Fost Plus we built a new app and website to assist Belgians with their recycling - everything from collection dates to the sorting guide and finding your nearest recycling point.
- Project
- Mobile app, website and CMS
- Deliverables
- Wireframes, UX design, visual design, Illustrations & animations, stakeholder research, user research & testing
- Partners
- Bebat & Fost Plus, Once, Studio Hyperdrive
Through initial co-creation sessions we realised the potential to grow the Recycle! app into an inclusive eco-system, one that would empower all the organisations involved in recycling- and waste management throughout Belgium. We created a new data management system to serve as a bridge between Recycle! and the existing websites of various stakeholders, and then built integrations across these platforms to ensure reliable functionality. Involving the user also played a crucial role in ensuring the final digital product was universally accessible and easy-to-use.
Aligning all stakeholders to a shared vision
Recycle! is powered by two waste management organisations - Bebat and Fost Plus - and involves dozens of stakeholders across Belgium, each with their own ideas and objectives.
To ensure all parties were aligned we began the project with a litany of co-creation sessions, resulting in a shared plan of attack.
Creating a data-rich, user-friendly platform
We wanted to build a platform that could simultaneously serve consumers and organise information from multiple stakeholders, which made excellent user-experience and intelligent data management a priority. Numerous user tests helped us refine the information architecture and ensure a smooth experience.
Elevating the customer experience
By adding nifty little interactions & fun details throughout the application we create a delightful experience for the users. Together with our friends from Once Storytelling we also added a series of animated illustrations to make the onboarding just a bit more memorable.
A custom content management system
In order to integrate data from 30+ existing stakeholders (waste management organisations, inter-municipal waste collectors & the cities themselves) into the new Recycle! app, we built a custom content management system together with Studio Hyperdrive. One that allowed them to organise their wealth of information and present it in a simple, user-friendly format to the hundreds of thousands of Recycle! users.
Continuous improvement & iteration
the new Recycle!-ecosystem gives everybody involved a better tool for disseminating information and connecting with their public. There are plans to add new features to the platform, based on customer input. This input is gathered and managed through an intelligent customer support system, putting users directly in touch with the relevant stakeholders.
