Services
UI/UX
Interaction design
Prototypes
Insights & benchmarking
User research
Belfius is one of the biggest Belgian banking and insurance companies, providing a range of financial services. When entering the do-it-yourself investing market, we helped them with the vision and design of an investment platform. Enter Re=Bel, the investment app with a cause.
To stand out amongst other online brokers, Belfius wanted to offer a more accessible experience. The platform has been designed in a very intuitive way to guide customers optimally in every phase of investing.
With our help on Re=Bel, Belfius was able to convince existing and new customers. In their first year they gained 60.000 engaged users, making 267.000 transactions, amounting to over a billion euro worth of investments.