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FleetMaster has a comprehensive solution for fleet managers to monitor vehicles, drivers, and resources. Their platform was designed to be highly customisable and scalable, serving a diverse range of clients. As this feature-loaded tool became too complex and ended up confusing users, they got in touch with us to help them make their innovative solution more user-friendly and consistent.
![16x9 fleetmaster](https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/16x9-fleetmaster.webp?w=1280&h=720&q=82&auto=format%2Cavif&fit=crop&dm=1708507949&s=9318fd0c26522129d34fedc93a1461df 1280w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/16x9-fleetmaster.webp?w=2560&h=1440&q=61&auto=format%2Cavif&fit=crop&dm=1708507949&s=0b21f1cafd024904fbdac4009e4a0271 2560w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/16x9-fleetmaster.webp?w=960&h=540&q=82&auto=format%2Cavif&fit=crop&dm=1708507949&s=eeb37953e7f249b39f34a8a4bdc726d7 960w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/16x9-fleetmaster.webp?w=1920&h=1080&q=61&auto=format%2Cavif&fit=crop&dm=1708507949&s=9cc1ef9c3e7776803f56be890b3c06d7 1920w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/16x9-fleetmaster.webp?w=768&h=432&q=60&auto=format%2Cavif&fit=crop&dm=1708507949&s=6fe6261b34e228a95c16685566d95188 768w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/16x9-fleetmaster.webp?w=1536&h=864&q=45&auto=format%2Cavif&fit=crop&dm=1708507949&s=36316f20cee6c5d1745d844ab983fe14 1536w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/16x9-fleetmaster.webp?w=568&h=319&q=60&auto=format%2Cavif&fit=crop&dm=1708507949&s=a2fae04bc09388686e4f6b7007010c16 568w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/16x9-fleetmaster.webp?w=320&h=180&q=60&auto=format%2Cavif&fit=crop&dm=1708507949&s=64ac581d724d5f0de1d40655f6296dce 320w)
We collaborated closely with FleetMaster’s team to streamline and enhance their platform. This process involved breaking down the project into smaller, focused sprints, each aimed at simplifying specific user tasks. Throughout the course of a year, we reworked and redesigned the entire application.
![3x4 fleetmaster 1](https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-1.webp?w=1280&h=1280&q=82&auto=format%2Cavif&fit=crop&dm=1708507950&s=66943176e466dc10a8217402ec2e0885 1280w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-1.webp?w=2560&h=2560&q=61&auto=format%2Cavif&fit=crop&dm=1708507950&s=eddd6bc3b98ce0ca0d899da6bed03e46 2560w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-1.webp?w=960&h=960&q=82&auto=format%2Cavif&fit=crop&dm=1708507950&s=744a815d9235c865f6f4929b31ac8c0a 960w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-1.webp?w=1920&h=1920&q=61&auto=format%2Cavif&fit=crop&dm=1708507950&s=ece2b10773396d1c7ebc33115eb1fc28 1920w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-1.webp?w=768&h=768&q=60&auto=format%2Cavif&fit=crop&dm=1708507950&s=a42fb55ba9f8ec7641cc243bec441ab3 768w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-1.webp?w=1536&h=1536&q=45&auto=format%2Cavif&fit=crop&dm=1708507950&s=da009c1a9ac9763e42d14160a91c9ec8 1536w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-1.webp?w=568&h=568&q=60&auto=format%2Cavif&fit=crop&dm=1708507950&s=6b90c2c8d73403c3e58d84be0a540c45 568w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-1.webp?w=320&h=320&q=60&auto=format%2Cavif&fit=crop&dm=1708507950&s=603505b6b797e33c8ca97d600a42860b 320w)
We worked closely with engineers, incorporated user feedback gathered through various usability tests, and documented our design decisions into a shared UX system library.
![3x4 fleetmaster 2](https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-2.webp?w=1280&h=1280&q=82&auto=format%2Cavif&fit=crop&dm=1708507950&s=5adf114c70009429fe930c819cc26dce 1280w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-2.webp?w=2560&h=2560&q=61&auto=format%2Cavif&fit=crop&dm=1708507950&s=43315ffba2126bdc595c081b79005ae0 2560w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-2.webp?w=960&h=960&q=82&auto=format%2Cavif&fit=crop&dm=1708507950&s=537fc3522b9708ff9c94dea184d21bd4 960w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-2.webp?w=1920&h=1920&q=61&auto=format%2Cavif&fit=crop&dm=1708507950&s=0691ba7138a8e9a625735d97abb7a102 1920w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-2.webp?w=768&h=768&q=60&auto=format%2Cavif&fit=crop&dm=1708507950&s=027c2a25e8997fea6f1c8a3f9d7fe17a 768w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-2.webp?w=1536&h=1536&q=45&auto=format%2Cavif&fit=crop&dm=1708507950&s=80f65825e1e5bc08e884f79380f5817c 1536w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-2.webp?w=568&h=568&q=60&auto=format%2Cavif&fit=crop&dm=1708507950&s=ba577cee5956b3dfb4d937465197aac9 568w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/Fleetmaster/3x4-fleetmaster-2.webp?w=320&h=320&q=60&auto=format%2Cavif&fit=crop&dm=1708507950&s=104f273e47f75592d556ad395527429d 320w)
Additionally, we partnered with FleetMaster’s front-end team to develop a versatile design system that would enhance their product’s user experience (UX). We didn’t just want the tool to be practical — we also wanted it to be lovable.
Our collaboration laid the foundation for a robust, user-friendly, and flexible application. This application has stood the test of time over the past several years and supported FleetMaster’s expansion of their product suite and offerings.