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Antwerp’s Koninklijk Museum voor Schone Kunsten Antwerpen (KMSKA) is the largest and most well-known art history museum managed by the Flemish Community. After having been closed for 11 years, KMSKA was keen to make a fantastic first impression when it reopened.
![16x9 KMSKA](https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA.webp?w=1280&h=720&q=82&auto=format%2Cavif&fit=crop&dm=1708507957&s=e37d46716714d12d16009dcf5ca62cb8 1280w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA.webp?w=2560&h=1440&q=61&auto=format%2Cavif&fit=crop&dm=1708507957&s=053f6bce54a40a4079793c969bf9a0e3 2560w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA.webp?w=960&h=540&q=82&auto=format%2Cavif&fit=crop&dm=1708507957&s=656c7792acd7fecc55f84d6914d6afd2 960w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA.webp?w=1920&h=1080&q=61&auto=format%2Cavif&fit=crop&dm=1708507957&s=4a18f18ea87b1320e2fb16498d888607 1920w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA.webp?w=768&h=432&q=60&auto=format%2Cavif&fit=crop&dm=1708507957&s=a7187006c9c621c45b47856e1e99da49 768w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA.webp?w=1536&h=864&q=45&auto=format%2Cavif&fit=crop&dm=1708507957&s=d22e0927cfe13ac3acbc4e1e0699daa3 1536w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA.webp?w=568&h=319&q=60&auto=format%2Cavif&fit=crop&dm=1708507957&s=5fd7dbb5c94d5931f4ab008e133dbeaf 568w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA.webp?w=320&h=180&q=60&auto=format%2Cavif&fit=crop&dm=1708507957&s=2a12c1afa6b73ca791305ef98260300d 320w)
Museums traditionally rely on wayfinding, brochures, and audio guides to bring their collections to life. However, these strategies aren’t very entertaining or accessible, and they’re limited in scope. KMSKA was convinced there must be a better way to engage visitors — so they came to us for help.
![1x1 KMSKA](https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/1x1-KMSKA.webp?w=1280&h=1280&q=82&auto=format%2Cavif&fit=crop&dm=1708507956&s=c2599ccdc4c5e34ab19d742def0d7766 1280w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/1x1-KMSKA.webp?w=2560&h=2560&q=61&auto=format%2Cavif&fit=crop&dm=1708507956&s=6b6b24d842b702df51fda071c26051eb 2560w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/1x1-KMSKA.webp?w=960&h=960&q=82&auto=format%2Cavif&fit=crop&dm=1708507956&s=ee2712e64a644c5a887e5e971d5ce722 960w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/1x1-KMSKA.webp?w=1920&h=1920&q=61&auto=format%2Cavif&fit=crop&dm=1708507956&s=79950e85e8d43b3e3853e8245336014b 1920w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/1x1-KMSKA.webp?w=768&h=768&q=60&auto=format%2Cavif&fit=crop&dm=1708507956&s=ae35f944061755914e151e1a3a57ec15 768w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/1x1-KMSKA.webp?w=1536&h=1536&q=45&auto=format%2Cavif&fit=crop&dm=1708507956&s=020f0fb34aa85f45ba3fb865a510788b 1536w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/1x1-KMSKA.webp?w=568&h=568&q=60&auto=format%2Cavif&fit=crop&dm=1708507956&s=5bed836625926571c2bac3aa2a4edf65 568w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/1x1-KMSKA.webp?w=320&h=320&q=60&auto=format%2Cavif&fit=crop&dm=1708507956&s=d4f7992471dc35ea087a295f1338714e 320w)
KMSKA’s goal was to provide an inclusive, accessible, and personalised experience. We set about helping KMSKA bring their collection to life, building a mobile app and using digital touchpoints to create an engaging, unforgettable visitor experience.
![1x1 KMSKA 2](https://images.littlemissrobot.com/production/images/Cases/KMSKA/1x1-KMSKA-2.webp?w=1280&h=1280&q=82&auto=format%2Cavif&fit=crop&dm=1713795041&s=4e36d3283f6a8cd951c9dbce2d5ced35 1280w, https://images.littlemissrobot.com/production/images/Cases/KMSKA/1x1-KMSKA-2.webp?w=2560&h=2560&q=61&auto=format%2Cavif&fit=crop&dm=1713795041&s=5133a017026e3586f20b2d984593f140 2560w, https://images.littlemissrobot.com/production/images/Cases/KMSKA/1x1-KMSKA-2.webp?w=960&h=960&q=82&auto=format%2Cavif&fit=crop&dm=1713795041&s=381858aee1b4ed280cc216e6100b4f9a 960w, https://images.littlemissrobot.com/production/images/Cases/KMSKA/1x1-KMSKA-2.webp?w=1920&h=1920&q=61&auto=format%2Cavif&fit=crop&dm=1713795041&s=fe18e607b5c0f4a7095f6e10bbb09327 1920w, https://images.littlemissrobot.com/production/images/Cases/KMSKA/1x1-KMSKA-2.webp?w=768&h=768&q=60&auto=format%2Cavif&fit=crop&dm=1713795041&s=1e0fc6ecc6508d1570f617c791d985a8 768w, https://images.littlemissrobot.com/production/images/Cases/KMSKA/1x1-KMSKA-2.webp?w=1536&h=1536&q=45&auto=format%2Cavif&fit=crop&dm=1713795041&s=f1f38a72ee55fda9b7b3af5ea91a94a1 1536w, https://images.littlemissrobot.com/production/images/Cases/KMSKA/1x1-KMSKA-2.webp?w=568&h=568&q=60&auto=format%2Cavif&fit=crop&dm=1713795041&s=13950a9e5408427cdf0adf8dad1ab959 568w, https://images.littlemissrobot.com/production/images/Cases/KMSKA/1x1-KMSKA-2.webp?w=320&h=320&q=60&auto=format%2Cavif&fit=crop&dm=1713795041&s=a65c6daf73d43c6a76945da8528cfe73 320w)
The app blended the best of both worlds. It would allow the museum to share must-know details on the artwork and its context, whilst also ensuring everyone could access this information equally.
![3x4 kmska 3](https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-3.webp?w=1280&h=1706&q=82&auto=format%2Cavif&fit=crop&dm=1708507955&s=bbff932b537cd0be159da43540ddc27d 1280w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-3.webp?w=2560&h=3413&q=61&auto=format%2Cavif&fit=crop&dm=1708507955&s=041ce4e2e20bc6afef224d3ed4f6628a 2560w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-3.webp?w=960&h=1280&q=82&auto=format%2Cavif&fit=crop&dm=1708507955&s=c1bc94cb91f58102401301f2a1cd1d9b 960w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-3.webp?w=1920&h=2560&q=61&auto=format%2Cavif&fit=crop&dm=1708507955&s=7f86175c4f9482ff9e95564b1c93e938 1920w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-3.webp?w=768&h=1024&q=60&auto=format%2Cavif&fit=crop&dm=1708507955&s=584963e071e8cf8c29a5799b7fb26f82 768w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-3.webp?w=1536&h=2048&q=45&auto=format%2Cavif&fit=crop&dm=1708507955&s=34afe37eac1a5d2f37f36667a74d1ba1 1536w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-3.webp?w=568&h=757&q=60&auto=format%2Cavif&fit=crop&dm=1708507955&s=826cb4ca999805a186f7da289097ed3d 568w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-3.webp?w=320&h=426&q=60&auto=format%2Cavif&fit=crop&dm=1708507955&s=31e0f841ff20f8033b0d8253b7d904bb 320w)
![3x4 kmska 4](https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-4.webp?w=1280&h=1706&q=82&auto=format%2Cavif&fit=crop&dm=1708507956&s=0c6810c2d4f30764837695e9e36c587b 1280w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-4.webp?w=2560&h=3413&q=61&auto=format%2Cavif&fit=crop&dm=1708507956&s=865d565853b9c84007eadaa3df7dced2 2560w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-4.webp?w=960&h=1280&q=82&auto=format%2Cavif&fit=crop&dm=1708507956&s=958a49b7c005452777e76804a1efac56 960w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-4.webp?w=1920&h=2560&q=61&auto=format%2Cavif&fit=crop&dm=1708507956&s=8571b775e399105ea15c062eef9af032 1920w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-4.webp?w=768&h=1024&q=60&auto=format%2Cavif&fit=crop&dm=1708507956&s=b681b897bd15f5408700b3f311c6d579 768w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-4.webp?w=1536&h=2048&q=45&auto=format%2Cavif&fit=crop&dm=1708507956&s=a04e5a268874856261c55c20774bcd56 1536w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-4.webp?w=568&h=757&q=60&auto=format%2Cavif&fit=crop&dm=1708507956&s=7fed2ffe7eb0649997993a0a43472954 568w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/3x4-kmska-4.webp?w=320&h=426&q=60&auto=format%2Cavif&fit=crop&dm=1708507956&s=a76ce0fe89e5b0da8a52b68e4cc7d5c2 320w)
Last but not least, KMSKA needed a way to power both the app and the digital signage from a single place. Enter: custom CMS. We developed a headless CMS using graphQL, enabling seamless content delivery to both platforms.
![16x9 KMSKA 2](https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA-2.webp?w=1280&h=720&q=82&auto=format%2Cavif&fit=crop&dm=1708507955&s=fb20244689d600a6e53dfa7661c33633 1280w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA-2.webp?w=2560&h=1440&q=61&auto=format%2Cavif&fit=crop&dm=1708507955&s=602da7aff1addeaeba33d42a4e910d2a 2560w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA-2.webp?w=960&h=540&q=82&auto=format%2Cavif&fit=crop&dm=1708507955&s=54e0b4ab97e39984893b058b8350e7fd 960w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA-2.webp?w=1920&h=1080&q=61&auto=format%2Cavif&fit=crop&dm=1708507955&s=c3bd705261f6c5afc5cea6df80e44102 1920w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA-2.webp?w=768&h=432&q=60&auto=format%2Cavif&fit=crop&dm=1708507955&s=d887d505426802ad129fa50e494e9588 768w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA-2.webp?w=1536&h=864&q=45&auto=format%2Cavif&fit=crop&dm=1708507955&s=9d6c255fc5522bab18e0cc05f7f0fb47 1536w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA-2.webp?w=568&h=319&q=60&auto=format%2Cavif&fit=crop&dm=1708507955&s=65f91ed29632171efbbf8e819a588fff 568w, https://creative-analytical.transforms.svdcdn.com/production/images/Cases/KMSKA/16x9-KMSKA-2.webp?w=320&h=180&q=60&auto=format%2Cavif&fit=crop&dm=1708507955&s=8fa942209ea996cf8a880d3ea7df7e8c 320w)
To date, the app has approximately a total of 100,000 downloads for both iOS and Android combined. And on top of this, the app won the Silver Digital Product Award at the Henry van de Velde 2024 Awards!