the challenge

Reimagining the visitor experience

Having been closed for 11 years, KMSKA was keen to make a fantastic first impression when it reopened. Digital technology has come on leaps and bounds since they were last open. So, we set about helping KMSKA bring their collection to life, building a mobile app & using digital touchpoints to create an engaging, unforgettable visitor experience.

Download app
Mobile app, digital signage, and CMS
User research & testing, UX, UI, CraftCMS

Museums traditionally rely on wayfinding, brochures, and audio guides to bring their collections to life. However, these strategies are far from perfect. They’re not that entertaining or accessible, and they’re limited in scope.

KMSKA was convinced there must be a better way to engage visitors — so they came to us for help. Enter KMSKA's mobile app.

First, web technology is the most durable approach. Second, using common patterns that everybody recognises would make the app easy to use and inclusive. Third, relying on common patterns would simplify the app-building process. We therefore began building out the app using Ionic Capacitor.

We designed the app to be as accessible as possible, keeping accessibility front of mind at all times. iOS and Android are incredibly well-equipped for (and widely used by) people who rely on assistive technology. Our approach was simple — we built upon existing best practices used by mobile operating systems and tweaked them according to the results from our user testing.

Visual app feature - How the audio works

For example, we integrated sign language to provide tours for hearing-impaired visitors. We also let users set the font size from within the app — this was ideal for older visitors who might not be as comfortable navigating their smartphone’s settings.