Rethinking mobility
Mobility platform for the city of Antwerp
2017
THE GOAL
Stimulating new mobility behaviour
Over the coming years the city of Antwerp will be involved in big infrastructural works that will impact the general mobility of the city. To provide people with the best information on how to travel in and around the city, the mobility team of Antwerp launched a "Slim Naar Antwerpen" website. After discovering that the first version didn't connect to the needs of their target audience we were asked to redesign the platform.
- Project
- Online platform
- Deliverables
- Wireframes, ux design, Development
By doing extensive user research with our friends from Knight Moves we managed to redefine the whole information architecture. The previous website was built mainly from the perspective of how the organisation internally worked. With this approach it was hard for the user to find relevant information.
By analysing the primary target audiences & and rewriting the copy from a more human-centered approach we restructured the information architecture so it was clear and simple for everybody. After testing & iterating on different prototypes with our users we landed on a easy to use website that makes sense for a large diversity of target groups.
Everybody on the same page
As there were a big amount of stakeholders to take into account, one of the big challenges we faced during our project was to keep everybody involved in the design decisions.
We solved this by also setting up an interactive knowledge base for the content & development team. This proved to be a great asset for the whole team because it explains in detail how the product should work and highlights it's restrictions and it's possibilities at the same time.
A living design language
As it is with every digital product the work is never finished: it constantly evolves, features are being added & removed in every iteration. However by using a modular approach, presented in an online styleguide, we're prepared for what's to come and where to iterate.
Continuously improving the experience
For the new version of "Slim Naar Antwerpen" we focused on the usability of features that were of value for the end user, but also introduced new ones that stimulate new mobility behaviour and address the personal situation of every specific traveller.
