Stimulating new mobility behaviour

Over the coming years the city of Antwerp will be involved in big infrastructural works that will impact the general mobility of the city. To provide people with the best information on how to travel in and around the city, the mobility team of Antwerp launched a "Slim Naar Antwerpen" website. After discovering that the first version didn't connect to the needs of their target audience we were asked to redesign the platform.

view website
Online platform
Wireframes, ux design, Development

By doing extensive user research with our friends from Knight Moves we managed to redefine the whole information architecture. The previous website was built mainly from the perspective of how the organisation internally worked. With this approach it was hard for the user to find relevant information.

By analysing the primary target audiences & and rewriting the copy from a more human-centered approach we restructured the information architecture so it was clear and simple for everybody. After testing & iterating on different prototypes with our users we landed on a easy to use website that makes sense for a large diversity of target groups.